When Martin Luther King Jr., envisioned an America of equality in human dignity, he certainly didn’t anticipate racial lines being drawn around one of our country’s most sacred holidays. Sadly, that’s where we find ourselves today.

Corporate America is largely showing up in support for the Black Lives Matter organization, which is once again promoting its annual “#BlackXmas” campaign calling on shoppers to boycott “white capitalist” companies. That’s more than just bad business. At this moment, it’s actively underwriting the “War on Christmas.”

Read More: BLM Bites The Hands That Feed It This Christmas!