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Corporate Wokeism: How Bud Light Destroyed Its Brand Overnight

By |2023-04-20T11:04:25-04:00April 20th, 2023|

In the three weeks since beer giant Bud Light launched its partnership with transgender TikTok star Dylan Mulvaney, the company has lost more than $5 billion in value, ignited outrage from bar owners and rock stars, and even led one country music singer to change the lyrics of one of his songs. But while the Bud Light saga has marked a high point for conservatives flexing their cultural influence, the brand’s PR crisis is just one prominent example of the right turning the cancel culture tables on the left in recent months.

Conservative investment funds take aim at ‘woke’ corporations

By |2023-03-06T12:05:28-05:00August 31st, 2021|

Fortune 500 corporate boardrooms increasingly have embraced a “woke” agenda — such as Gillette lecturing its shavers about toxic masculinity and Bank of America having guest speakers declare capitalism evil. In response, some Wall Street players now are offering exchange traded funds (ETFs) that exclude left-wing companies, taking a page from the activist playbook that created investment programs to boycott enterprises deemed environmentally unfriendly.

The Price of Woke Corporate Politics

By |2023-03-06T12:06:25-05:00May 21st, 2021|

Some of America’s most prominent CEOs have been getting political, as in woke political, and perhaps they figured it was cost-free. They are now learning the hard way that it isn’t, as a national advertising campaign targets their brands and credibility.

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